People using their phones to
search often want to locate something quickly, and Click to Call offers them a
one-step option to get in touch with your business immediately.
With Click to Call, you set up ads that allow customers to simply click
business phone number from their mobile phone. The phone number is
listed on the ad. Itís so easy that
a shopper is much more likely to call you than a competitor whose number
isnít as readily available.
Pay per call allows third party marketers (or affiliates) to earn
commissions when a caller clicks a phone number and the phone call meets certain
requirements. In our testing we have found the conversion rates are much
higher when using "pay per call" strategies as compared to traditional internet
marketing methods. Sometimes as high as 20% - 40% or higher.
Click to call and pay per call is a profitable new frontier for
businesses as well as for affiliate marketers. Soon we will be adding
content on pay per call strategies, networks, test result, tips on
what works and more. One such tip, when bidding on keywords for ads targeted to
smart phones, use "immediate action" type of keywords, or keywords a
caller would use in an emergency.
We have already seen CPC costs rise dramatically over the
past year. Is Pay Per Call affiliate marketing just another fad? I don't